The digital revolution has rewritten the laws of marketing. →
Marketing as we knew it and learned it has changed significantly.
“The golden rule for today’s hyper competitive and information-rich markets is this: The only way you can increase the value of your brand is by increasing the value of your offering.
That value isn’t defined solely by greater usability, though that’s a part of it; value is to a greater and greater degree determined by the emotional connection a user has to a product. “
Fab.com Flash Sale: Bombata Limited quantity.
Fab.com
Direct from Italy, these “Extreme Design” laptop bags are made by Bombata. Crafted to look like leather, Bombata bags are super durable and provide a chic way to protect your laptop. And the cruelty-free material is especially appreciated by our furry friends.
Optimize Your Press Releases →
Simple, great tips for making the most from your press releases. With about five “to do” on my list, I haven’t written any recently because they end up being overly complex. More isn’t more. Clear is what counts. Fancy jargon doesn’t belong in press releases. Lead and they will follow (if it’s interesting enough) —
First Impression: Optimize the first 250 words of your Press Release.
What’s Your Social Media Strategy? →
by H. James Wilson, PJ Guinan, Salvatore Parise, and Bruce D. Weinberg
“What Happens When Companies Lack a Social Media Strategy?
It’s worth remembering that despite their ubiquity, Twitter and Facebook are only five and seven years old, respectively. Who knows what new technologies lie ahead? Understanding how company strategies are evolving to use existing social media not only will be of use today but also should guide managers as they adapt to platforms developed in the years to come.”
Read the 2nd part part of this really phenomenal article on HBR: http://hbr.org/2011/07/whats-your-social-media-strategy/ar/2
Take the quiz: http://hbr.org/2011/07/whats-your-social-media-strategy/sb1
According to director George Roy Hill, during the filming of Butch Cassidy and the Sundance Kid (1969), a stuntman balked at some of the bicycle tricks he was asked to perform. Just then, Newman himself went rolling by, balanced on one foot on the bicycle’s seat. Hill turned to the stuntman and said, “You’re fired.”
(via salesonfilm)
Google+ As Secondary Portfolio - A How To Post →
While it states that this is great for artists and photographers - professionals should really have their won site, but this is a great How To and allows for easy image loading and profile building — enjoy!
Maybe for personal branding it’s where you show your favorite work - work that isn’t published on your regular site, or maybe of more personal nature —
9 tips to help you get quoted in the media →
PR is typically difficult to pinpoint in terms of ROI (return on Investment) however it’s a vital part of marketing, and has more credibility because of its written third person. You have more control than you think — and this article below offers some excellent tips and advice on carving those niches for a higher probability of being quoted —
Creative Writing. Get Started Today. →
Writing is a form of personal freedom. It frees us from the mass identity we see all around us. In the end, writers will write not to be outlaw heroes of some underculture but mainly to save themselves, to survive as individuals.
This is a wonderful and resourceful piece that should help you get started with terrific tips and tricks for beginners:
> Do some short exercises to stretch your writing muscles.
> If you’re stuck for ideas, carry a notebook everywhere.
> Work out the time of day when you’re at your most creative.
> Don’t agonize over getting it right.
> HAVE FUN!
YouTube - Essential marketing Ingredient →
YouTube is awesome, an invaluable marketing tool (even more so because it contains automatic Google Juice) - and this article is very informative. Just keep in mind that YouTube can be distracting so if you veer your crowd to YouTube - know that they may not be returning to your site anytime soon. Especially if they’re younger!
Jo-Anne Redwood
Principal
“Creative talent is the scarcest resource on the planet.”
—Rusty Rueff, VP, Electronic Arts
Capstone Studios, Inc.
Phone: 949.888.9911
Cell 213-716-6087
Skype: joanneredwood
Twitter: www.twitter.com/joanneredwood & www.twitter.com/CapstoneStudios
Blog: www.capstonestudios.com/blog
Subscribe RSS: http://bit.ly/hNoh4l
Facebook.com/CapstoneStudios
www.capstonestudios.com
www.dismukes.com
www.capstonestudiosinternational.com
Capstone is a full-service design agency that assists businesses to increase
market share by creating and implementing strategically integrated marketing solutions.
Smart Strategies. Brilliant Creativity. Flawless Execution. Delighted Clients.
salesonfilm
thedailywhat
weandthecolor
icelandwantstobeyourfriend
the-asphalt-jungle
theloudestvoice
artresort
mutantmagic
staff
momentofmoore
ollymoss
stephensmithlloyd
designthread
